Marketing Plan

8 Pages 2066 Words

, our company’s threats are more likely going to be from the state residents than from other businesses. Although these threats are identified, other threats to consider are a lack of immunity to an economic downturn; potential competition from larger, well established competitors; and a change in society where individuals begin to take far more responsibility for their health. With MS’s current state of obesity, we do realize that we are facing a complete lifestyle change by the workers of MS. We also realize that we will be trying to intervene in peoples’ lives, although positively, and despite this, they will be naturally resistant to change because of human nature. With MS in an epidemic of obesity, the opportunities are endless. Some of the opportunities are outlined as follows: There will be participation within a growing market; An anticipated increase in clients will follow with the acceptance of CF’s program by a single company; and the ability to influence future quantitative studies that support the debate that long-term wellness programs have a significant, positive impact on a company’s bottom line. We at Corporate Fitness believe this untapped resource is the equivalent to discovering the cure for several of the most deadly diseases in modern society since obesity is at the heart of most of these ailments. Our major marketing concern is to be careful not to drive anyone away with this new service we are offering. Our managers realize that dealing with individuals’ health and weight is a very personal matter that some people are just not willing to discuss or deal with. Knowing this information, we want to focus on the “Healthy Lifestyle” change, promoting life and good health rather than a “You’re out of shape and obese” change.
Objectives for Corporate Fitness are to provide their customers with a health care cost management program for employees that will increase employee productivity an...