Market Research

12 Pages 3008 Words

arlboro change the quality of the cigarettes?
ľ Is it due to the competition of other brands?
ƒæ Is it due to the Government¡¦s campaign against smoking?
2.2 Research Problems
The purpose of this research project is to collect information about:

ƒæ Find out the smokers¡¦ perception of Marlboro¡¦s pricing.
ľ Evaluate the sales performance compared to the competitors. (Product and price)
ƒæ Evaluate the impact of Government¡¦s campaign on the sales volume.
3. RESEARCH OBJECTIVES
The objective of this research is to:

ľ Evaluate the price sensitivity.
ľ Find out how the smokers perceive Marlboro against the competitors.
ľ Evaluate the impact of the anti-smoking campaign on the smokers.
3.1 Type of study:
This study will require the use of primary data. Primary data through formalized research process is used to achieve the objective of understanding the present Marlboro¡¦s cigarettes buying behavior. This study will be descriptive to the extent that most of the questions are focused on identifyi...