Blockbuster Proposal

2 Pages 563 Words

Main Competitors

Around the North Carolina State University campus, there is not an extensive variety of places to rent movies and videogames. Besides the smaller video stores such as North American Video in Mission Valley, the main movie rental store is the Blockbuster on Avent Ferry Road. Blockbuster already has a competitive advantage around NC State’s campus because they have the biggest selection of new releases, old favorites, and the latest in video games. Smaller stores have a hard time competing against Blockbuster because of their lesser amount of financial assets and advertisements. By adding a Blockbuster onto the Papa John’s on Hillsborough Street, we will not have any main competitors in the general area. Our store should not draw any customers away from the Avent Ferry location, but should boost sales and rentals at both sites. Creating this new business is going to give Papa John’s and Blockbuster both a significant amount of publicity and new promotions.

Market Segment
Since the location of our business is on Hillsborough Street, our main market segment will be the students at North Carolina State University and surrounding colleges. Purchases from college students account for a large majority of the pizza and movie rentals each year, so I believe our business is strategically in a profitable location. The neighborhoods behind Hillsborough Street are occupied by off-campus students and families, which would also benefit from our business. With the vast number of single-family homes and apartments within our delivery range, customer purchases should increase at an enormous rate with the introduction of our new service. Movie delivery along with our pizza services would save our customers both time and money, two items that are very important to younger demographics.

Marketing Strategy
At Papa John’s, we focus an immense amount of attention on our marketing strategies, advertisement, and pro...