Guerilla Marketing

2 Pages 622 Words

Guerilla Marketing

According to Jay Conrad Levinson, writer of Guerrilla Marketing for The 21st Century, “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, and simplicity in a complicated world, marketing awareness in a clueless world” Therefore, a small business must be concerned with all the factors of Guerilla Marketing. Our service is a day care center at Ave Maria College. We must consider all the ten P’s in Guerilla Marketing in order to achieve success. Guerilla Marketing is defined as unconventional marketing intended to maximize results form minimal resources. Thus, a small business must use original, and unusual marketing sequentially to attract their customers.
First of all we must conduct a survey in order to segment our target market. Better yet, to find out if there is a demand for a day care center at Ave Maria. We must seek an opportunity in an untouched market, in order to attack potential customers. Next, we have to find out if there is a need for a day care center at Ave Maria College, in order to segment our market. Who are our potential customers? Single parents? Students or faculty with younger brothers or sisters? People who have no one to take care of their children while they’re at work? By carrying out a survey we then must divide the market, and then create a plan for the introduction of the day care center.
In the plan we must consider the positioning of the product in the customers minds. We must find a niche in the market where we can enter, and create a need for the day care center. We must teach our customers that they day care center will make their lives easier, and it will be a solution rather than a problem. The price of our service has to include discounts; such as if a person is inscribing more than two kids in the day care center, they may get a lower price...