Avon

8 Pages 1948 Words

cluding currency exchange, with local-currency gains in all major markets except Taiwan. Japan, Avon's largest market in the region, continued to improve profitability, posting more than a 20% increase in local currency operating profit. In whole, “Let’s Talk” was very successful and the advertising concept was a strategic move worldwide.
Avon’s international business is growing worldwide in many different aspects of the business. In Japan for example there was a sale of 22.4 billion dollars and 3 billions in France and the UK. Avon has also invaded the Asian market, and in 1990 they had 10,000 door-to-door sellers, or the so-called “Avon girls”. They sold for more than 200 million dollars. Japan has become one of Avon’s main targets, and the sales numbers and stats tell us why. In 1993 over 50% of the 51.8 million Japanese women aged over 15 years were employed on part time basis. They earn a lot lower salaries then the men, but they prefer a more flexible working schedule than high pay. This allows them to spend more time at home and with their kids. The annual household expenders were above $260,000 (US dollars). It also makes us understand much easier when we know that makeup products in Japan are associated with status, image and dreams. The Japanese woman also believe that they have very sensitive skin and that they require highly scientific products especially made for them by Japanese manufacturers to understand their needs better. Changing lifestyles, acceptance of credit cards, and improved postal and telephone services assists in the growing trend of direct marketing. Nowadays with the extreme growth of t...