Marketing Concepts

18 Pages 4414 Words

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Upon knowing the customers demands the company must be able to react upon it by allowing its company to move to new market grounds, focusing in widening its business ventures and probably setting-up a new markets to further satisfy customer’s needs and wants.
Increase in market profitability.
The company upon satisfying and meeting all the demands of its customer must also ensure the company’s productivity. (i.e. growth in capital, employing new talents and recognition).




LONG TERM OBJECTIVES

Improve investor relations
The company upon finally establishing itself in the market must ensure that it satisfies investor’s requirements. The company must keep its investors happy so as to achieve maximum growth. Any disruption with this relationship could cause the company serious issues and problems, which could disrupt the company’s operation.
Company expansions
Apart from gaining customer trust, wider market segments, good investor relations. The company must aim to expand its business in different categories. In thi...