Cigarette Advertising

7 Pages 1781 Words

lone abuse." The FTC staff conducted an analysis of data on the effects of alcohol advertising on consumption and abuse. According to what the FTC found, there is not enough sufficient evidence to initiate an alcohol advertisement ban or restriction. The FTC states, "This staff recommendation has been cited by some as proof that banning all alcohol beverage advertising, or taking other intermediate steps, would not diminish the abuse of alcohol."2
The Department of Health and Human Services (1995) had conluded that "research has yet to document a strong relationship between alcohol advertising and alcohol consumption." However, concluding from the Service's information, Dr. Esther Thorson, University of Missouri, says that if the research was designed to take account of what the advertiser is trying to accomplish and if it examined the relationship between the basis of the advertisement and the consumer for the message is targeted toward, investigators would "find whopping effects."
Even though there is mixed views on whether or not tobacco and alcohol advertisements drive consumers to smoke or drink, the majority views advertising toward minors as wrong and unethical. Organizations like the European Union Commission and the Federal Trade Commission past different regulations and codes to prevent minors subjectation of alcohol and tobacco advertisements.
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