Acupuncture

7 Pages 1775 Words

the Acupuncture Center’s primary marketing targets will be women, middle-aged people, the elderly and smokers.
Goals
 Build the clientele of the Acupuncture Center.
 Educate the general public about acupuncture.
 Promote Selma T. Jones as an acupuncturist.
Customers
Type
 Women of all ages.
 Middle-aged men and women.
 Elderly people.
 Smokers.
Value Drivers
 Any person looking for an alternative method of treatment for their ailments.
Concentration of customer base for particular products
 We believe a client base can be built through a variety of marketing techniques and client referrals.
Competitors
The Acupuncture Clinic
Market Position

 The Acupuncture Clinic owned by William D. Skelton, D. Ac. has offices located in Columbia and Charleston, South Carolina and Atlanta, Georgia.
Strengths
 The Acupuncture Clinic is affiliated with the Palmetto Baptist Medical Center.
 William D. Skelton, D. Ac. has twenty-six years of clinical experience and is licensed and certified by the National Board of Acupuncture and the National Commission for the Certification of Acupuncture and Oriental Medicine. He was educated at the Chinese Medical Institute, Republic of China and the Tri-State College of Acupuncture.
 The Acupuncture Clinic is an established business.
Weaknesses
 Some women would rather visit a female acupuncturist than a man.
 Having three clinics could cause a lack of “personal touch” for patients.
Market Share
 The ...