History Of Coca-Cola

8 Pages 1968 Words

n the newspapers, he would give
away coupons for a free Coke at any fountain. Coca-Cola was sold after the
Prohibition Era to Ernest Woodruff for 25 million dollars. He gave Coca-Cola
to his son, Robert Woodruff, who would be president for six decades(Facts,
Figures, and Features Multiple pages).

Robert Woodruff was an influential man in Atlanta because of his contributions
to area colleges, universities, businesses and organizations. When he made a
contribution, he would never leave his name, this is how he became to be known
as "Mr. Anonymous." Woodruff introduced the six bottle carton in 1923. He
also made Coca-Cola available through vending machine in 1929, that same year,
the Coca-Cola bell glass was made available. He started advertising on the
radio in the 1930s and on the television in 1950. Currently Coca-Cola is
advertised on over five hundred TV channels around the world. In 1931, he
introduced the Coke Santa as a Christmas promotion and it caught on. Candler
also introduced the twelve ounce Coke can in 1960. The Coca-Cola contour
bottle was patented in 1977. The two liter bottle was introduced in 1978, the
same year the company also introduced plastic bottles(Coca-Cola multiple pages).

Woodruff did have one dubious distinction, he raised the syrup prices for
distributors. But he improved efficiency at every step of the manufacturing
process. Woodruff also increased productivity by improving the sales
department, emphasizing quality control, and beginning large-scale advertising
and promotional campaigns. Woodruff made Coke available in every state of the
Union through the soda fountain. For all of these achievements he earned the
name, "The Boss"(Facts, Figures, and Features Multiple pages).

In 1985, the Coca-Cola Company made...