L'Oreal

3 Pages 873 Words

Owners: Chairman CEO; Lindsay Owen-Jones (Named best European Manager in Jan 2002)

Target Market: L’Oreal provides the most groundbreaking, high-quality and advanced products at an affordable price for women, men, and children of all ages and ethnicities. Because L’Oreal focus’ their products all over the world, they make their merchandise accessible to those who can afford their professional products all the way down to their everyday basic products available in drug stores or supermarkets.

Company Culture: L’Oreal Paris, they are dedicated to celebrating the diversity of international beauty. From their spokespeople, Andie McDowell, Laetitia Casta, Heather Locklear, Vanessa Williams, who portray the many faces of L’Oreal beauty to the innovations of the best-known product lines on the market- Preference, Studio Line, and Plentitude. L’Oreal feels their responsibility for a fashion-forward cosmetic, hair color, hair care, and skin care product. The company is very dedicated to their technology, research, and innovation. Their hard work and dedication to developing future landmark products had places from far ahead of the competition in beauty-related patent registrations.

Company Missions and Goals: L’Oreal aims to improve the quality and efficiency of its products through scientific innovation. L’Oreal wants to guarantee satisfaction for our customers, for out distributors by ensuring that there is total quality control of their products and their availability for immediate delivery. Committed to developing products using latest technology and current fashion trends. In order to make room for new items, they must discontinue others. They do not keep stock of discontinued products or shades.

Methods of Distribution: L’Oreal sells their products across the world, including the Americas, Asia and Europe. They distribute their products to selective department stores, retail pharmacy and food store...