Loyalty

1 Pages 213 Words

Picking your employees
Employee behaviors and attitudes - even more than leadership principles and ideals - communicate most directly to customers, suppliers, and others just what the company stands for. Loyalty leaders are uniform in setting high standards for new employees, and they are remarkably uniform in the practices they have learned to attract and retain the right employees. They all create a uniquely attractive opportunity; they are all keenly involved in the recruiting process; they all take pains to ensure that employees’ first experiences on the job reflect their value to the company as well as the values of the company.

Select your customers with care
Being picky about customers may be a foreign concept. Bringing in the right kinds of customers can result in long-term cash flow annuities as well as in continued growth from referrals, and in enhanced satisfaction from employees whose daily jobs are improved when they can deal with appreciative customers. Loyalty leaders are extremely picky about targeting only the right customer - those for whom their firms have been engineered to deliver truly special value.

By maintaining the most rigorous standards for choosing your business partners - your employees, your customers, your suppliers, and your dealers - you will be headed for the high road of loyalty leadership....