Overview Of Corporate Social Responsibility

32 Pages 7880 Words

er work-life programs that result in reduced absenteeism and increased retention of employees often save companies money through increased productivity and reduction of hiring and training costs.

Enhanced Brand Image and Reputation: Customers often are drawn to brands and companies with good reputations in CSR-related areas. A company considered socially responsible can benefit both from its enhanced reputation with the public as well as its reputation within the business community, increasing a company's ability to attract capital and trading partners. A 2001 Environics International CSR Monitor survey showed that the factors most influencing public impressions of companies were social responsibility (49%); brand quality/reputation (40%); and business fundamentals (32%). The answers in the survey represent the percent of respondents mentioning these factors as one of their top two.

Increased Sales and Customer Loyalty: A number of studies have suggested a large and growing market for the products and services of companies perceived to ...