Ford Pinto

21 Pages 5242 Words

ndue influence. By acting in accordance with these duties, a business respects the right of consumers to be treated as free and equal persons—that is, in accordance with their right to be treated only as they have freely consented to be treated (3).” In this case, Ford can be held in violation of breaching their duty to comply with the consumer. Their duty to comply is defined as; the most basic moral duty that a business firm owes its customers, according to the contract view is the duty to provide consumers with a product that lives up to those claims that the firm expressly made about the product, which led the customer to enter the contract freely and which formed the customer’s understanding concerning what he or she was agreeing to buy (3).

In the opening segment of this case, it is was made aware, only an accusation though, that in 1977, Ford Motor Company had known for eight years that the Ford Pinto’s gas tank was a safety issue, but they didn’t want to address it because it would take too much time, and cost too much mon...