Mickey D's

1 Pages 307 Words

Benefits from co-branding can lead to success for you - the oil partner - and for McDonald’s. The consumer also benefits from the convenience of one-stop shopping, combined with value offerings from both businesses. Benefits to jobbers and investor dealers include:


For the Urban / Suburban concept, each party benefits from leveraged capital, due to shared land, development and construction costs. (Initial investment savings potential can range from $150,000 to $250,000, or higher. Annual operating savings can range from $10,000 to $25,000.)

For the Small Town concept, the oil partner benefits from the rent income derived from McDonald's

Shared operating expenses

Better access to prime real estate and the ability to intensify its use

Enhanced customer satisfaction due to the convenience of one stop shopping.

Engineered site plans - site layouts, building blueprints, engineering requirements, interior space planning, code qualifications and completed start-up processes

Proven development process supported by real estate and construction professionals

A partner orientation program that facilitates mutually beneficial on site relationships

Combined marketing resources - advertising (national, regional, local), point of sale promotions (at-the-pump, in the c-store and in the restaurants)

McDonald’s Golden Arches is one of the most recognized symbols worldwide.

The oil partner’s lease is with McDonald’s Corporation, bringing the financial strength of a Fortune 100 company to the deal.

Complementary day-parts: gas / convenience store is typically busier during evening commute times, McDonald’s peak times are typically during lunch and breakfast.

Both the oil partner and McDonald’s have the opportunity for greater returns on their respective investments than in a stand-alone fueling facility.

Through effective marketing, each party can potentially benefit from the customer tr...