Advertising And Spending

7 Pages 1722 Words

dfast guarantee to the public. If they claim their product or service to be the best, then they must be the best. If they claim that their vehicle is the safest, that claim has to be honored. It is not only important to the vitality of a business that the consumer has brand recognition, but also that they know the business will stand behind its promises or guarantees. It is easy to assume without credibility, the brand will not survive and prosper in the market for very long. The consumer will lose faith and cease to purchase the product or service. Therefore businesses must spend more on advertisements and market research to bring the consumer to them.
In 2003 the USA spent 147,168 million dollars in advertisements compared to the five–country Europe (France, Germany, Italy, Spain, and the U.K.) spending of 61,612 thousand dollars. (ZenithOptimedia, 2003) When Canada and Japan are added to these numbers these eight countries account for 75% of the worlds advertising with a total spending of 248,622 million dollars. By 2006, that total is expected to grow to 278,186 million. (ZenithOptimedia) These figures show how com...