Dell

23 Pages 5736 Words

population, the average online customer now expects more and is a harder sell, much like the retail industry and the economic challenges that it is experiencing.
Online sales in the third quarter of 2002 totaled $17.9 billion, a 2.3 percent boost from the previous three-month period. Last year, autumn sales were 6.4 percent higher than summer sales (Colker, 2002). These sales figures suggest that e-commerce has reached a plateau and that growth will minimal and that on-line merchants are unlikely to outperform general retailers in what is expected to be a less than stellar holiday season. “In early years, the online shoppers tended to be a lot more tech-savvy,” said Michelle David Adams, retail vice president at ComScore Networks Inc., a research firm in Reston, Virginia. Ms. Adams further noted, “After years of triple-digit increases, e-commerce growth is slowing in year-to-year comparisons. First quarter sales for 2002 were 48 percent greater than in 2001, while second-quarter sales rose 40 percent and third-quarter sales grew by 35 percent” (Colker, 2002).
Dell Computer Corporation
Michael Dell started the company in 1984 with the revolutionary idea to sell custom built computers directly to the customer. With the power of direct and Dell's team of talented people, they are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Dell Computer Corporation is now the world's leading online computer-systems company, with its award-winning customer service, industry-leading growth, and superior financial performance that continue to differentiate Dell from its competitors. At the heart of this success is Dell's direct-to-customer business model, enabling the company to maximize its ability to meet customer expectations while avoiding the unnecessary time and costs associated with retailers or othe...