Coca-Cola As The Symbol Of America

1 Pages 348 Words

When looking at the Coke bottle we do not realize that the same bottle has been held by our grandparents when they were our age. We do not realize as well that the beverage we are drinking has been formulated about 116 years ago. Today, as well as years back, Coke has been a cultural symbol of American people to other countries around the world. I can relate to that because I come from another country and I did see how the American lifestyle was being sold under the name of Coca-Cola. Being an all-American product gave Coca-Cola the power to create a certain image of American society and culture through its commercials. It created a certain picture in my mind of American people. America became the most desirable place to live on the whole planet. Ads painted it as a land-of-plenty and great opportunity where everyone smiles to everyone and lives in a beautiful house in the suburbia. Today I know that those images we see through commercials are not always true. People do, however believe in what they see on television. Coca-Cola has had some great commercials. I personally like the one with polar bears and their cubs. There is also one with Christmas theme where happy and cheerful people follow the truck loaded with Coca-Cola that is being driven by Santa himself. Such images stayed in my mind as images of American people in general, that was of course until I moved here. It was a big disappointment to a child that expects to see Santa Claus driving through his neighborhood on the Christmas Eve.
Coca-Cola has been a part of American culture for about 116 years. Former Chairman and CEO of Coca-Cola claimed that Americans on average drink more Coca-Cola than water. He also named the company as "a world symbol of freedom and the American dream, as well as the world’s most successful brand of all time." Coca-Cola has become an epitome of what it is to be an American; the symbol of freedom and prosperity that flashes American dream throug...