Managing the Futured Arden Restaurants

14 Pages 3517 Words

important value shared throughout Darden is an emphasis on employees. "I am convinced that the only edge we have on our competition is the quality of our employees as reflected each day by the job they do." - Bill Darden From encouraging diversity to supporting employees, Darden spends considerable time and energy on keeping its employees happy and its culture intact. For example, Darden has a Diversity Management Department, that works to ensure its actions reflect the needs and concerns of an increasingly diverse workforce and customer base. Darden also has a Restaurant Support Center to help its staff tackle day-to-day issues. Another strategy that has remained consistent is Darden’s unwillingness to compromise quality. By not considering franchise opportunities, Darden is able to maintain control and ensure that all guests have a quality dining experience. This is unusual for a large company with a solid reputation; however, Darden will not compromise quality for financial gain.

INTENDED AND EMERGENT STRATEGIES
Quality and customer service have continued to be two of Darden’s core competencies over time. These factors are evident when identifying Darden’s intended strategies. As previously stated, Darden builds all of its strategies around the customer. Its intended strategy appears to be a three-tiered approach to profitability through meeting the market’s demands. First, the company understands what the customer wants in a restaurant, then it defines and refines its concept, and finally it launches the idea. Darden relies upon market research and data analysis in order to understand what its customers want. Darden invests heavily in this area, and has seen the power of information. One example of this approach is that customer information is the basis of everything from the flavor of the food, to the layout of the restaurant, to the color of the candleholders. Once Darden understands the needs of its customers, it d...