Online Shopping

8 Pages 1986 Words

TITLE – ONLINE SHOPPING

TERMS OF REFERENCE:

As a researcher employed by a major retailer, I have been asked to submit a report on online shopping. My remit is to look at how it’s done, the scale of it, the advantages for the customer, the disadvantages and the implications for conventional retailing.

PROCEDURE –

This report is based on information gathered from web-sites, newspapers and retail journals.

FINDINGS –

1. Online shopping – A definition.
2. The scale of online shopping.
3. The advantages for the customer.
4. The disadvantages.
5. The implications for conventional retailers.
Conclusions.
Bibliography.

1.- Online shopping – A definition.

1.1 - In just a few short years, online shopping has grown to become a multi-billion dollar industry. The projections for the future are for it to continue to grow substantially. For the uninitiated, online shopping is the ability to purchase goods and services from the comfort of your home or office via your computer. The user simply connects to a company's website, browser offerings, selects the items that he wants to purchase by inserting them into your "shopping cart", just as you would do in a regular store.

1.2 - When you’ve decided on what products you want to buy, it’s check out time. Most sites will ask you to register to make the transaction trustworthy. You’ll be asked to give your e-mail address, mailing address, and so on. Never give your credit card number, if asked to do so while registering. Once you’ve registered, you’re ready to place your order. The site would give you a login name and password (most likely, you selected them yourself). The next time you come to the site, you don’t have to register again. Use your existing login name and password. Once you’v...