Marketing

7 Pages 1855 Words

Abstract - 2 -
Introduction - 3 -
What are the macro and micro-environmental factors which are likely to impact upon Skinclad’s business over the next five years? - 3 -
Identify Skinclad’s internal factors, structures, systems, strategies, skills, shared values and the marketing mix and identify possible areas where there might be problems. - 4 -
Do a SWOT analysis of the current situation. - 5 -
Indicates possible marketing relevant courses of action, both internally and externally, to profitably increase sales in the short term within Skinclad’s current production and financial constraints and suggests what might be the strength and weakness areas identified. - 6 -
























Abstract

Skinclad has been established now for a quarter of a decade now, but over the last few years a recession in the industry has forced Skinclad into financial difficulties and the majority of its outlets have terminated the contract with the firm. Now Skinclad has recruited market annalists to help them establish the correct marketing mix and get them up and running again.










































Introduction

Skinclad Ltd has been making high quality outwear for over 25 years now, but over the last few years has ran into financial difficulties due to a deflated market and factors both internally and externally. Skinclad Ltd has decided to recruit the help of a marketing consultancy firm to help maximise sales and profits.

What are the macro and micro-environmental factors which are likely to impact upon Skinclad’s business over the next five years?

Macro

Social and Cultural

The consumers will be more obliged to pay a bit extra to guarantee quality. Even though there are far cheaper alternatives abroad (Korea and Taiwan) these garments are somewhat second rate compared to the garments Skinclad offers.

Cheaper options available ...