Computer Market

11 Pages 2776 Words

Introduction


The computer market is considered to be one of the fastest growing and rapid changing markets , due to the fact that technology develops continuously and alternates the business environment in which the computer manufacturing companies have to operate . The majority of these companies have to adapt to the continuous changes and even more forecast the blurry forefront in order to survive and make profits . A commonly used tool to predict the changes and the potential of expansion is the Market Opportunity Analysis . More specifically Market Opportunity analysis or MOA is the systematic method for gathering and organising the information about a believed market opportunity ( Cadotte, 2003 ) . A useful tool like the MOA can even apply to a virtual marketplace like marketplace 6 which simulates with remarkable realism the rapid changes at a virtual computer market . By using the MOA we will try to identify the factors that form the business environment , the strategies that the virtual company , Tech – Edge , follows and the strategic position of the company and finally we will try to see the potential of growth and expansion of the company’s activities to different market segments .


The Business Environment

It’s really quite difficult to distinguish and analyse the factors that shape a fluid business environment, like the computer industry environment . In order to achieve a slight approach , we will use the PEST analysis , which is a tool that is usually used from companies when they want to establish their strategic position in the market that they operate . A PEST analysis includes the study of Political , Economical , Social and Technological factors that affect the operation of the company and through which we can understand better , which factors trigger the changes and alter the present forefront . Although the information about the factors that shape the virtual marketplace are limited...