Integration Of Web And TV

19 Pages 4864 Words

got started in Australia with Pizza Hut setting up a pizza ordering system on the network, being the first television commerce (t-commerce) application.

CWO as mentioned is still conducting their commercial trial which is limited to residents in Sydney only. Features being tested are Near Video on Demand (NVoD), e-mail, e-commerce and web access. Consumers are able to choose movies to watch anytime on demand, send and receive mails and messages as well as to shop, play games and listen to music with CWO iTV.
Obstacles to providing iTV
Widespread adoption of iTV is not foreseeable in the near 5 years due to the adopted MHP standard for iTV, immature technology, navigational difficulty and government legislation. The MHP platform is based on internet and web standards and is believed to provide compatibility and convergence between TV and the Internet. However, the standard is complex and difficult to understand besides being not widely accessible. This is because MHP is distributed as one very large copyright restricted PDF file in cont...