AMD

11 Pages 2764 Words

CONTENTS


INTRODUCTION: COMPANY PROFILE 1
THE COMPETITIVE PC CHIP MARKET 2
DIVERSIFICATION AND GLOBAL POSITION 3
COLLABORATIVE EFFORTS 4
GLOBAL TECHNOLOGY 5
LEGAL ENVIRONMENT 6
THE EHS PROGRAM 7
AMD’S WORK FORCE 8
SAFETY AND HEALTH POLICY 7
ENVIRONMENTAL POLICY 8
SOCIAL RESPONSIBILITY 10
CONCLUSION 11
WORKS CITED 12




INTRODUCTION: COMPANY PROFILE
Advanced Micro Devices, Inc. is ranked as the as the world’s second largest PC chipmaker with a market share of just 17%, far behind Intel Corp. with 81% of the market (Buckman and Williams 2001, 1). However, in 2000 AMD’s sales jumped 63% to $4.6 billion, producing $983 million in net income and its first profitable year since 1995 (Streetwalker 2001, 1).
AMD owns engineering, manufacturing, warehousing and administrative facilities where it produces not only PC chips but also microprocessors, memory circuits, logic circuits, flash memory devices, telecommunication products and embedded processors (Moody’s 2000, 2520). The company’s headquarters and research and development site are located in Sunnyvale, CA, while the wafer manufacturing plants are located in Austin, TX and Dresden, Germany. The test and assembly facilities are located in Bangkok, Thailand and Penang, Malaysia. The company has also established production at the Singapore’s test and assembly facility as well as an analysis and design plant in Suzhou, China. In addition, a new plant in Japan, a joint venture of AMD and Fujitsu, called AMD Fujitsu Semiconductor Ltd. or FASB, will begin operations in the first half of 2001 (Dum 2000, 2).
AMD, like many technological multinational enterprises (MNE), prefers to locate its factories and assembly plants in technology clusters in stable and democratic countries. However, AMD knows that East Asia is one of the best places for setting up factories because of cheap wages, stable countries, proximity to suppliers and potentially large mark...