Organizational Change

10 Pages 2392 Words

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Strategic issues and goals are usually identified near the end of the strategic analysis activity (which usually includes doing an environmental scan and SWOT analysis.One of the most frequent reasons for ineffective strategic planning is failure to think strategically. In these cases, planners mistake organizational efficiency to be organizational effectiveness. One of the key indicators of this problem is planners¡¦ reluctance to conduct a solid strategic analysis that includes assessment of the external environment of the organization and feedback from shakeholders. As a result, planners end up looking only at what the organization is internally doing now and how they might do it a little bit better. In their planning they end up fine tuning what the organization is already doing, rather than shoring up weaknesses to avoid oncoming threats and using strengths to take advantage of new opportunities.
Suggestions to Ensure Genuine Strategic Thinking:
1. Recognize strategies to be associated with, e.g., resolving major issues, developing new products or methods of delivery, servicing additional or smaller groups of customers, or mergers/collaborations for survival or efficiency.
2. Strategies should focus on structural changes as much as possible. These changes are more likely to direct and sustain changes in the organization.
3. In general, strategies deal with the question, ¡§How do we position ourselves if the future changes, and if it is not what we expected?¡¨
4. Use a brainstorming technique to collect all ideas from planning members.
5. During strategy development, continue to ask, ¡§Is this really a strategic activity? Will it leverage change in your organization?¡¨
6. Reconsider strategies that have worked or haven¡¦t in the past.
7. Ensure strategies don¡¦t conflict with each other, i.e., that implementing one strategy will directly impair implementation of another.

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