Sony Ericsson

2 Pages 548 Words

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October 2001. It stands by the mission “…to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.”
Sony Ericsson Mobile Communications (SEMC) is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. SEMC is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. The products combine powerful technology with innovative applications for mobile imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.
Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and had announced its first joint products in March 2002.


Product Portfolio

Sony Ericsson products have universal appeal and are tangibly different in the key areas of imaging, design and applications. The company has consistently launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry-level markets.
In early 2005, Sony Ericsson announced a large number of new phones, networking products and accessories that move the portfolio significantly forward and are anticipated to stimulate a new phase of growth for the company. Included were the stunning yet affordable K600 3G UMTS handset that brings the possibilities of the 3G network to a wider public; the K750, the company’s first 2 Megapixel, auto focus camera phone; and the W800 Walkman® branded music phone that combines a ...