Shouldice Hospital

15 Pages 3644 Words

operation procedure, inclusive of four days of hospital stay, was about $2000¡Ó. Where as the same service would cost much more in other places. Hence, this hospital attracts more patients from various parts of the Canada and US. Thus, they have established a niche in the competitive market.
ľ Quality: Shouldice Hospital has been dedicated to the repair of hernias for over 55 years. The trained teams of Shouldice Hospital surgeons have repaired more than 300,000 hernias with a greater than 99% success rate. On their website, the hospital claims "Surgeons at Shouldice Hospital have a virtual 100% success rate performing primary inguinal indirect hernia repairs. Shouldice Hospital has offered its Medical Guarantee for more than 55 years." Thus this hospital is known for its expertise and excellent service.
ƒæ Delivery Speed: Delivery speed is equally important for the organization to succeed in the tough competitive environment. Shouldice is known for its quick service. A patient¡¦s condition is determined even before they arrive to the hospital based on their response to the questionnaire mailed to them. Once the patient arrives to the hospital, he is immediately admitted and prepared for early morning surgery. After surgery, the patients are encouraged to walk around the hospital lobby for exercise. Usually patients are discharged by the morning of the fourth day.
ľ Reliability: Reliability of the services that are offered in organization is crucial part of success. Shouldice has won the hearts of its patients through its excellence in service. Almost all of its patients had trouble free recovery.
ľ Support: It is very important to provide support after the services are provided in order to gain trust and popularity in the market. Doctors and nurses encourage patients to walk immediately after the surgery is over. This helps them to build their self-confidence and also helps their blood pressure to return to th...