Factors Of Management

5 Pages 1158 Words

Abstract
Dell Computer’s Chief Operating Officer Kevin B. Rollins clearly believes in the company. He turned down the opportunity to interview for the top spot at Hewlett-Packard in 1999, even though he says he never expected to ever be CEO of Dell. He said, “I’d rather be on the Super Bowl team than be the quarterback for someone else.” So far, Dell looks like it has a winning duo.








Internal and External Factors of Dell Computer

Just days before Dell Inc’s April 2002 analyst meeting, President and Chief Operating Officer Kevin B. Rollins awoke with a new ambition: Double the company’s revenues to $60 billion within five years. It was a rare departure from reality for Rollins, whose numbers-driven discipline had elevated him to Michael S. Dell’s number two man. Dell was skeptical, yet Rollins quickly convinced him that it was achievable and would excite investors. Dell unveiled the plan at the analyst meeting, and it has since become the company’s primary goal. “Dell has not seen its apex,” he says.
Although he was not well known outside of Dell, Rollins has played a bigger role in the company’s current success than anyone, other than the founder. After arriving as a consultant from Bain & Co. in 1993, Rollins used his keen eye to craft planning systems. During the years of blistering growth that followed, Rollins ascended to Dell’s inner circle of advisers. When PC sales started to slide in 2000, he drove the company to sharpen its execution, cut costs, and wage an all-out price war that devastated rivals. Now he’s the point man for an audacious expansion plan. “The company needs four or five people with the strength of Kevin,” says Electronic Data Systems Corp. CEO Michael Jordan, a former Dell board member.
Rollins may be one of a kind – an unusual mix of analytical, cerebral, and spiritual. He trained to be a classical violinist before studying business at Brigha...