Hotels

2 Pages 521 Words

Within the hotel industry there are different classes which determine the price and the kind of people that stay there. You have you high end hotels such as Hilton, Sheraton and Wingate, and then you also have your lower end hotels such as Super Eight and Red Roof Inn. For my observations I chose to research the Wingate Inn and the Red Roof Inn, there are a few distinct difference between the two which let you know which is the more higher end hotel.
The Wingate Inn focuses on trying to gain business from other businesses; they focus around making the lives of business travelers easier. The Wingate has 84 rooms, fitness center, and indoor pool, high speed internet connection in each room, a business center and many other things to make the business traveler’s life a lot easier. When it comes to Budgeting for advertising and marketing the Wingate had billboards and newspaper ads, but the most of their business and advertising comes from the internet. Out of the total revenue 3 1/2 – 4% go towards advertising order to find the best person for the job. Being a business oriented hotel, the main programs that they offer are conferences, in which are held by different companies in their conference rooms. They have a fitness center which is used by guest but do not offer any programs for that. They are always open to host a wedding or a reception though; it’s a nice change from the normal business conference.
This differs from the Red Roof Inn, in that the Red Roof Inn does not offer have of the amenities that the Wingate does. The Wingate being a higher end hotel has an indoor pool, conference rooms, and has more disposable income to spend on things such as advertising and different programs to keep its clientele happy. When someone is chooseing a place to stay they normally choose on price and things that a hotel have to offer. But then other just chose a hotel because of where it is and how easy it will be to get back on the roa...