Discussion Guide

2 Pages 401 Words

Discussion Guide on Researching a Low-Carb Beer



I. Warm-up Explanation of Focus Group (10-12 minutes)

A. Explanation of focus group.
B. There are no wrong or right answers.
C. It is necessary everyone contributes.
D. There will be people watching.
E. Audiotapes and Video recorders will be on so I can interact with the group.
F. Only one person can talk at once.
G. Do not feel bad if you do not know something, we are looking to hear your opinions and how you feel about it.
H. I will move the discussion on throughout the focus group in order to cover all topics.
I. Any Questions?
J. Ice breaker to get going.

II. Beer Consumption (15 minutes)

I am interested in seeing if you drink beer, the types you like, and why.
A. How many of you have drink/drank beer? What type did you consume? Where did you consume/buy it?
B. Why did you get that specific beer?
C. Which do you drink most often? Why do you drink that most often? Was there a reason for your consumption of that beer?
D. What amount did you purchase it in? Is price an issue? Do you see a difference in light beers compared to a non-light beer?
E. How do you feel about light beers? Do you drink light beers because you do not want all the calories and carbohydrate that are in the other beers?

III. Diet Fads (15 minutes)

I will now talk about the concept of a low-carb beer that can be beneficial to your health and add in the diet process. This beer will have fewer calories and fewer carbohydrates.
A. Is anyone currently on a diet or know someone on a diet? What kind of diet? Is it hard to consume alcoholic beverages when on this diet due to calories/carbs? What do you think of these diets?
B. Would you purchase a product with less carbs/calories? Do you think there is a need for a product like this?
C. Does anyone currently purchase dietary products? How much money to you think you spend a week/month on them? ...