M-commerce

16 Pages 4008 Words

nd in the traditional e-commerce environment how comsumers move through their decision making process. Traditional shopping advice urges consumers to obtain a quote on a loan from a bank or other lender before going out to kick tires at dealerships. The Internet can provide online loan applications and calculators that determine monthly payments, how much car consumers can afford and buy-versus-lease comparisons. However, customers know that some prices on products can be outdated or the increase will not be included, so basically they will be looking at yesterday prices in some cases. Regardless this, the Internet stays as the most valuable source of customer research. The volume of goods being purchased via the Internet is rising. However, while certain consumers know what they want and feel comfortable making an instant purchase, many have questions about product pricing, availability and quality. Increasingly, the latter group is turning to online comparison-shopping sites for help when making a purchase decision. Convenience is a big attra...