M-commerce

16 Pages 4008 Words

As defined by market analysts, mobile commerce is the natural extension of e-commerce that allows consumers to make business via a wireless mode anytime, anywhere and always –on. It uses digital cellular phones, PDAs, pagers, notebooks and even cars can already be online wirelessly, all this developing another channel of the value-added chain. It is the innovation to meet the evolving customer needs of wanting to escape the personal interaction eyeball-to-eyeball pressure of purchasing. In comparison for further distinction, where e-commerce uses the Web on a computer screen to run transactions, m-commerce uses much smaller screens on mobile devices. Mobile Commerce connects business and customers via the Internet through wireless devices, cell phones, Palm Pilots, personal digital assistants, handhelds and basically any wireless device. Many businesses in various mobile industries may find wireless credit card processing very appealing. These might include those involved in maintenance or delivery services to homes, towing companies, food delivery, transportation services, tradeshows, etc. With mobile commerce, you don't need a phone jack or electrical outlet, and transactions basically take only a few seconds to complete.( Coursaris, Constantinos. Hassnein Khaled. Head Milena. M-Commerce in Canada: An interaction framework for wireless privacy) Wireless credit card processing terminals are available in retail form (to swipe cards) or for real-time keyed in transactions. M – commerce have also become possible to the emerge of the 3G(third generation) phones that due to their advanced technology make the transition of data between the wired and wireless world possible. The 3G mobile phones are a key step in the evolution to a Mobile Internet because the technology provides significant gains in network capacity, and speed, which, will, enable advanced video and multimedia services in addition to rapid deployment of m-commerce capabil...