Marketing Economic Paper

12 Pages 2998 Words

e general policies on agriculture, transport and freedom of movement of goods and capital within the European Union are used, and a common tariff for non European Union imports is imposed. Exceptions to this could be any activities where the strict plant and animal health standards may act as a barrier.

Spain is technologically behind other developed countries especially in computers. Less than 1% of the GDP spent is on development of these technologies. Also worth notice is that 90% of Spanish industrial plants are out of date. Any movement into these areas would require substantial development prior to production.

When choosing distribution methods the most common is via an agent or distributor. The primary method of operation is in the euro, and most middlemen prefer to be paid in this currency. The main shipping method is via sea travel followed by air freight. An agent would also be invaluable in acquiring radio advertisement time. The prices for radio advertisement are variable based on the agents bargaining ability. Radio is the best way to reach the largest number of potential customers, regardless of the product.


More detailed information on all points discussed can be found in the paper.
Introduction

Spain has been extremely powerful in the 16th and 17th century. The aim to achieve was to get the command of the seas to England. But Spain did not recognize the mercantile and industrial revolutions. The consequence was that the country fell behind Britain, France, and Germany in economic as in political power. Spain was neutral in World War I and II but the country suffered during the civil war between 1936 and 1939.

In the second half of the 20th century Spain has played a catch-up role in the western international community and it joined the European Union in 1986. Continuing challenges included are Basque Fatherland and Liberty (ETA) terrorism and further reductions in unemployment. This report f...