Seven Secrets To A Succesful Marketing Program

2 Pages 566 Words

Allison Deane: BUS 100 – TV Summer 2004 Article # 4 Seven Secrets to a Successful Marketing Program
What is this article about?
This article is about seven ideas to implement a businesses marketing plan so that it can be able to obtain more favorable results. It basically highlights some of the major points that are discussed in the textbook on how to effectively implement a marketing plan. A good marketing scheme is important to any business in order to get the desired results.
One tip that is brought out in the article is to know your clients. This is especially important when it comes to a marketing plan because a business must know certain things about their clientele in order to use the right marketing tools for that marketing segment. By getting a good understanding of certain characteristics of a desired marketing segment such as industry, geographic area, sales, fees collected, and realization, a business has a major advantage over other businesses that do not do their research regarding these topics.
Writing a marketing plan is another highlight of the article. This is important because it makes it easier to reach a goal when all of the objectives are planned ahead of time, rather than blindly going into a plan. By outlining short-term objectives into one business marketing plan, a business is more likely to succeed in obtaining their desired goal.
This article emphasizes the importance of a business having a strong and well-established marketing plan. By consistently using the tips provided in this article, a business will prove over time to be successful and long lasting.
Allison Deane: BUS 100 – TV Summer 2004 Article # 4 Seven Tips to a Successful Marketing Program
Do the ideas presented in this article have any application to today’s changing business environment?
The ideas presented in this article do apply to today’s changing business environment, as well as any business environment. A good, ...