All-in-1 Toothpaste

10 Pages 2600 Words

of oral care with our toothpaste. By satisfying all one needs from toothpaste, we will be able to market our product as the only toothpaste you will ever need again. We will target our efforts on families claiming that our paste will satisfy every user in the house. In order to create awareness about our brand we will spearhead an intensive advertising campaign to include print, television and internet.

Through print we intend to offer savings to consumers on their first purchase of All-in-1, because we are certain that once consumers use our product they will become a repeat customer. In today’s economy many households live on tight budgets, by offering savings we hope to entice people to purchase the product. Our marketing efforts will concentrate on getting people to just try the product once. Our efforts at the print stage will target women age 25 to 40. Woman usually do the majority of shopping for the family, so we want awareness of the savings targeted towards this market.

Using television as an advertising tool can be expensive but very successful. Promoting your product through commercials can bring your message to millions of viewers all over the world. Our commercial campaign will rely on the fact that the All-in-1 toothpaste will satisfy everyone in the house. Our commercial will show a typical household bathroom that has 4 or more tubes of toothpaste and mouthwash on the counter. This family will have one tube for s...