Nike

11 Pages 2711 Words

inancial report filed by public companies with the Securities and Exchange Commission.
There are many economic factors in the athletic shoe industry. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. Analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will be due to the change in consumer trends. The younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. Nike is trying to make the point that it is worth spending more money on a better quality made shoe, than buying a cheap shoe that will only last a little while. Nike is getting a lot more competition in the industry due to this new customer wants. In order for Nike to remain on top of the athletic shoe industry they must establish a new and innovative global strategy. If Nike penetrates the global market successfully than this will give t...