Green Marketing

3 Pages 651 Words

Green or Environmental Marketing consists of all activities designed to generate and assist any exchanges intended to satisfy human needs or wants, with minimal negative impact on the natural environment.
Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

Economics is the study of how people use their limited resources to try to satisfy unlimited wants . Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, as well as achieving organization's objectives.

The most successful brands on earth connect with their consumers emotionally in addition to logical facts and rational appeals.
Effective green product marketers connect with the concerned and aware consumers willing to pay a premium to buy green products by empowering them to clean the air, purify the water, or help save endangered forests and species. It's the reason why consumers buy green products in the first place. Giving the consumers an option to buy such beneficial products will make them feel like they are making a difference

Product purchasing and consumption are the #1 ways in which Americans act upon their environmental worries. Ask an American adult what he/she is doing to save the planet and their responses most likely will center on product-related behaviors like turning off the lights when leaving a room, recycling products and packages (and more recycling), and looking for green labels when shopping.

Why Firms are starting to use green marketing

1).Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives.
It appears that all types of consumers are becoming more concerned and aware about the natural environment. In 2001 the people in 22 countries were polled about their opinions on green m...