Time Warner Aol Merger

2 Pages 417 Words

As Time Warner management we are against the merger with AOL. We understand the Internet is not a fad and it’s an industry we need to move into to stay a large player in the media communications world. However, we feel that we can move into the Internet world on our own without AOL. To do so, we plan on pushing our broadband technology and Roadrunner to consumers. The FTC regulations put on the merger made us sign contracts with other ISP’s, besides AOL. By pushing our own broadband technology we don’t need an ISP at all. With broadband technology the consumer can be online all the time without tying up their phone line. They simply click on Internet explorer and they’re online, therefore they don’t need an ISP like AOL. It is also more cost efficient for us because it gives us the opportunity to bundle products for consumers in our cable regions. We can offer them cable, telephone, and high speed Internet on a single bill at a low price.
Time Warner management recognizes that the Internet world is very different from the media world they’re use to. The management is use to being very structured and slow moving because they control so many different things it’s hard for things to happen really fast. The management is also much older in their thinking and knowledge of the media business. Time Warner has been around since 1922, this has given them many decades to figure out what works for them and what doesn’t work. The Internet craze, however, is much different from any other media that currently exists. Therefore, internally management plans on bringing in some young experienced managers to run the Internet segment of Time Warner. Due to the downward turn of many dot.com there are many very Internet experienced individuals with management experience out there looking for jobs. Young and experienced managers can bring a fresh look and knowledge of the Internet world to our Time Warner team. As manage...