Technology & Business

4 Pages 1004 Words

How Technology Effects Business

Business owners have a different opinion on how much new technology their company needs. We are speaking about both the technology used to produce your products and the very "mediums" themselves. Our firm represents the full spectrum of media content providers, from traditional printing companies to the most high tech Internet Web page designers. We can tell you, with some certainty, that the way companies apply technology in the creation of products and services and utilise technology to deliver the content are two of the most critical factors that raise the value of media companies.
Many of our clients are book publishers and the world of Internet Web pages and CD-ROMS are mostly foreign to them. For these companies it is the use of computers for editorial, design and layout and that may bring them the highest benefits. Our video and film clients are more in tune with the digital world and employ both digital and tape based editing to complete their projects on tape and as CD-ROMS. The printers we work with who employ the most labour saving equipment in their pre-press departments are among the most profitable in the industry.
I have a saying, "Computers do not create even one minute of leisure time, they just allow us to do more". The productivity that each employee enjoys by utilising computers on their job should make their hours more productive and more profitable for the employer. This in turn lowers labour costs and should lead to higher profits. The question is - Are you using technology to it s maximum labour saving effect?
Many business owners look at technology as if it were a river running across their path. They know that they must get into the river and swim if their company is to ever emerge as a leader… but where and when do they get in? They wonder, how deep (expensive) is this river and do they get in now or move up stream where the river (technology) is more advanced. Do the...