Proctor & Gamble Case Study

15 Pages 3795 Words

channel efficiency and service through critical IT enablers in channel efficiency, including managing supply logistics and reducing channel inventory, a process called continuous replenishment (CRP).
• P&G needed grocery channel confidence of CRP, via use of a CRP IT tool, called electronic data interchange (EDI), in order to effectively increase market share and decrease channel costs.
• Rewriting from the old Ordering, Shipping, and Billing Systems to the new, integrated OSB system (OSB Project) involved a major culture change.
• Top management support was needed to implement new pricing and promotion strategies to create buy in from the employees.
• Should P&G keep the CRP system within the P&G framework, or sell it to another company?




Analysis

Pricing and promotion strategy changes:
P&G’s reliance on the political and economic environments to set the tone for its inventory levels and cost structures were not allowing P&G to maximize its business potential. The pricing and promotions environment of the 1970â€...