HRM Strategies

6 Pages 1562 Words

troduced in 1973, the Egg McMuffin was developed by franchisee Herb Peterson. In 1983 the company introduced Chicken McNuggets, bite-sized fried chicken morsels accompanied by dipping sauces. Within a few months, McDonald¡¦s ranked as the world¡¦s second largest retailer of chicken. Filet-O-Fish, another famous sandwich, was developed by franchisee Lou Groen. Moreover, McDonald¡¦s has attempted to accommodate increasing customer demand for healthier food. In 1986 McDonald¡¦s began offering nutritional information about the items on its menu. The company also began to offer lighter entrees, such as salads and frozen yogurt. (Website of McDonald¡¦s)
Promotion
McDonald¡¦s restaurant, which offer toy promotions and often feature playgrounds, are especially popular with children. During the 1960s, McDonald¡¦s began aggressive advertising and marketing campaigns. In 1962 the company adopted the golden arches as its trademark. Ronald McDonald, the familiar clown that serves as McDonald¡¦s mascot, was introduced in 1963. Also, the company launched its highly successful ¡§You deserve a break today¡¨ advertising campaign in 1970. In 1996 McDonald¡¦s signed a 10-year agreement with The Walt Disney Company. Under the terms of the agreement, McDonald¡¦s would o...