Marketing Paper On Various Retail Companies

5 Pages 1150 Words

rican Tea Co. grocery (the forerunner of the Great Atlantic & Pacific Tea Co.) on Lower Manhattan's Vesey Street, it has been the mission of multi-unit retailers and food service operators to make access to consumer goods and fare a democratic endeavor.
It was all about choice. Frank W. Woolworth dazzled city dwellers with an assortment of trinkets and knickknacks all priced at 5 and 10 cents. The catalogs of Aaron Montgomery Ward and Richard Sears brought the wonders of Main Street to the farmer, eliminating their need to take time away from the land. Itinerant, immigrant peddlers such as the Sanger brothers, Isaac, Lehman and Philip, and the Younkers brothers, Lipman, Samuel and Marcus, planted stores in Dallas and Des Moines, Iowa, respectively, and in other market towns of the South, Midwest and Far West. They brought not only dry goods and services but also culture to their newly adopted communities. Their department stores became focal points for concerts, fashion shows and community events.
CHAIN PERFORMANCE
COMPANY MAR 2002 SALES (000) % CHANGE % CHANGE COMP STORES YTD SALES(000) % CHANGE YTD % CHANGE YTD
COMP STORES
Aber. & Fitch $133,900 +29.0 +2.0 $223,000 +22.0 3.0

American Eagle 117,400 +15.4 NC 188,500 +15.8 0.5

AnnTaylor 138,500 +16.3 +3.5 220,900 +14.0 +2.0
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