Bill Ford's Long Hard Road

1 Pages 268 Words

Bill Ford’s Long, Hard Road

In the article Bill Ford’s Long, Hard Road Home, Kathleen Kerwin discusses the problems that have been plaguing the Ford Motor Company over the past view years. She particularly focuses on William Clay Ford Jr. and the changes that have been intact since he took the ob of CEO of the auto giant. His plan is to return the Ford Motor brand back into one of the premier auto companies in the world. So far as CEO the company’s profits are up and there have been no recalls. There has also been an increase in the quality and productivity of the vehicles produced in Europe. As far as stakeholders in the company, the employees love Bill Ford. When Bill Ford took the job as CEO some of the employees gave him a standing ovation. Although William Clay Ford’s tenure looks promising right now, there are still some bumps in the road. For one, the company has a bad history with its suppliers. This relationship may be healed in time due to Bill Ford’s commitment to improve the corporation. Another problem stems from environmentalists claims that the company isn’t doing enough for the environment. As we speak, the Ford Motor Company is testing a new Japanese technology that improves fuel economy in cars. With the odds stacked against him William Clay Ford Jr. is sure to have some failures. Hopefully, he has the vision and planning that his great grandfather had in order to turn the declining Ford brand back to dominance....