Global Strategy At General Motors

1 Pages 159 Words

General Motors’ international expansion is being driven by a belief that emerging markets offer the greatest potential for future demand growth. GM is not alone in this belief. Not only are many other automobile firms pursing a similar expansion strategy, but so are firms from a wide range of industries. Although GM has long had operations overseas, until recently these took second place in the company’s Detroit-centric view of the world. Now GM is recognizing that to compete successfully in emerging markets, it is no longer enough to transfer outdated technology and designs from Detroit. It must build a globally integrated corporation that draws on centers of excellence wherever they may be in the world to engineer global cars and state-of-the-art production systems. For all of its economic benefits, though, the trend toward greater integration is clearly causing worry within GM’s units. They fear that an ability to respond to local market needs may be lost in the process....