Marketing Management

6 Pages 1452 Words

Table of Content

Introduction……………………………………………………………………..2

1, Market Approaches……………………………………………………………..2
· Target Market……………………………………………………………….
· Positioning…………………………………………………………………..
· Market Mix Strategy……………………………………………………….
2, Analysis of Environments
· Environmental trend………………………………………………………..
· Social trend…………………………………………………………………..
· Economical trend
3, External Factors……………………………………………………………………
· Product Life Cycle
· Communication Process
· SWOT Analysis





Introduction
In the final project, Chow Sang Sang Jewellery Co. Ltd is the Jewelry Company that I would like introduce about. Chow Sang Sang is a group of companies with list operations in China, Hong Kong and Taiwan. The company’s combined turnover in 2000 exceeded HK$4.6 billion (US$600 million) see annual report. Chow Sang Sang shares are listed on the Hong Kong Stock Exchange. Complementing the retail network, there is an e-Shop, which offers on the Internet (eshop.chowsangsang.com) a complete service for shopping and sending gifts. World Commercial Sales Co. Ltd. is a leading trader in precious metals, dealing in gold and platinum bullion in various forms as well as palladium.
1, Marketing Approach
Target Market
The target market of Chow Sang Sang Jewellery Co. Ltd is Niche Marketing Strategy. This company is a group of companies with operations in China, Hong Kong and Taiwan. Chow Sang Sang is force on all kind of levels of customer satisfaction in relation to these KSFs. The demographic segmentation of consumers is achiever who is high income and...