Marketing

16 Pages 3925 Words

ir peak. Depending on the originality of the product, profit should look to take a heavy increase, and if the vigorous marketing and promotion required takes place, then demand for the product should be at high levels nation wide. Eventually as the excitement of the new product levels off, then profit will still be high but not be rising as fast as it was beforehand. The additional costs of promotion and sales force effort in keeping the sales curve rising may be large, especially in warding off any attacks from competitors. It may b e the stage to re think your ideas of your product and may be have some new ideas.

Stage 4: Maturity
This stage is more of a plateau than a curve. Once the product reaches this stage, then it is in their best interests for the business to keep it here and make it profitable for the remainder of the time being. Once distribution has been achieved, the company will battle to maintain customer loyalty. Throughout this stage it is very important to keep a close eye on the profit curve. It is likely to decline, but ...