Market Strategy

11 Pages 2719 Words

eams that order their apparel and equipment at the I-Tennis pro shop. This strategy will promote a higher percentage of members/visitors to buy directly from us.
§ Develop partnerships with the country club pro shops to expand their universe of products and share the profits.
§ Promote Junior Tournaments in conjunction with Prolink Management, across fifteen cities.
§ Form a strategic alliance and provide the Oasis software to the International Tennis Federation (ITF), United States Professional Tennis Registry (USPTR), United States Professional Tennis Association (USPTA), and the United States Tennis Association (USTA).
§ Continue to sell sponsorships on the TennisOnline site and affiliate league/team websites.
§ Develop partnerships with tournament hosts, equipment manufacturers and professional tennis players
Product and Services:
Oasis Computers has developed proprietary technology to assist the company in managing its growth, provide translation into multiple languages and greatly improve the online member experience. Oasis will also offer 24-customer assistance for all it’s customers as well as onsite technician support. In addition Oasis will be able to offer set up of PC’s if necessary.
Application Services:
Application Services (ASP) offers unique features for users and affiliates to manage their tennis information on the Internet. These web-based applications provide the visitor a reason to return to the site on a regular basis and give partners incentives to join the tennis community online. The series of web interfaces allow a user to manage profiles, teams, tournaments and rankings.
Player Tracker- At the core of the system is the Player Record. This system allows users to manage their player profiles and track their lifelong history of tennis matches. The player tracker is used for all players from recreational to professional.
Team Tracker- Whether a college, high school, or league teams, t...