Business Plan

20 Pages 4901 Words

x, and y]. Our [product or service] is unique because [x,y,or z] and/or we have an advantage in the marketplace because of our [patent, speed to market, brand name].



The Market
We define our market as [manufacture and sale of writing and drawing instruments, low fat cheese, oral care products]. This market was approximately [$x] at [wholesale or retail] last [period available], according to [site resource], and is expected to grow to [$x] by the year [x], according to [site resource].


Who are your customers? Where are they, and how do you reach them? Are they buying your product / service from someone else?
How will you educate customers to buy from you? Why will they care?



Competition
We compete directly with [name competition]. or We have no direct competition, but there are alternatives to our [product or service] in the marketplace. Our [product or service] is unique because of [x] and/or we have a competitive advantage because of our [speed to market, established brand name, low cost producer status].



Risk/Opp...