Internal Analysis

7 Pages 1729 Words

les and Net Income though have been decreasing steadily for the past three year’s up-to 1999.

III. Growth Strategy
Revlon has a growth strategy because they are merging some of their divisions such as cosmetics and beauty care in order to build brands rather than product categories. The company is also continuing to launch new products and new brands. One of the new brands they acquired is African Pride which will also help the company gain more sales within the African American community.

IV. Vertical Forward Integration
Revlon’s vertical integration is a forward integration that moves its products from the manufacturer to its distribution. Revlon has a Phoenix distribution center that handles components and raw materials. The center maintains a ninety-nine percent accuracy rating in both inventory accuracy and order accuracy. The company has made numerous changes and makes a huge effort on improvement to provide a greater efficiency in company operations.

V. Corporate Financing Strategies
Revlon Incorporated has a lot of debt that comes from several years of debt problems for the company. Some of the ways the company has tried to save some money is by lying off seven hundred and twenty employees. By doing this the company is expecting to save thirty to forty million dollars. Revlon also sold its salon products business and s...