Global Business

7 Pages 1681 Words

le option through web-based consultant firms such as GlobalSight or Uniscape, a company may choose to handle the task internally. Embark, an international education opportunity facilitator, builds partnerships with international portals to bring higher education content and tools to local audiences in order to promote learning in the United States. By developing an Internet network, Embark brings the classroom to global students while benefiting the larger interests of institutions and even entire countries. Its approach is twofold: First, it establishes international partnerships; second, it forms relationships with ministries of education around the world that promote study in their countries (Internet World, 2001) . The Internet has also sired offspring technologies such as Intranets, Extranets, e-business and e-commerce.
New Markets
According to Yip (1995), the first and most important step in finding international markets is to select the geographic markets in which to compete. In deciding geographic preference one should consider market attractiveness, potential competition and ways in which to adapt to...