E-commerce

2 Pages 494 Words

The objective of the course is to provide an understanding of new economy and the new way of doing business in this economy. The content of the course is planned to cover the key points of e-business and e-commerce. These are underlined by the following headings. New economy, e-business models, e-business strategies, opportunities in e-business and threats of not transforming the business processes to e-processes, on line marketing in relation to customer relationship management and data warehousing, supply chain management and ERP applications, technical issues in general, and payment and security systems on internet in relation to e-business applications, taxation and legal issues. Our aim is to analyse and evaluate the basic necessary steps for initiating e-business and e-commerce and/or transforming the current business processes to e-processes. Topics will be evaluated from managerial point of view for companies producing either goods or services.

New business areas emerging in new economy as a result of the advances in internet and telecommunication technologies will be also evaluated. Discussions will be made for predicting the new needs arising due to recent developments in technology and new economy, and for evaluating the potential business areas which are expected to emerge in new economy

COURSE APPLICATION & REQUIREMENTS

In every lecture hour a specific topic will be discussed in the class. Students should get prepared for the disscussions by reading the assigned papers and accessing to the internet addresses. These topics will be also hot topics about the subject and can be revised or expanded with the help of the students scanning the environment through Internet. However, it will be ensured that important managerial aspects and initiatives of e-business are evaluated.

CLASS AND E-GROUP PARTICIPATION

Class participation and contribution to both class discussions and e-class discussions are very imp...